Helping Sonoma County Hear Better Since 1984 | Schedule Your Appointment Today: (707) 872-1996

Connect you to the things you love
Audiology Associates 35+ years in business

Our Job Is

Keeping you connected to the things you love.

We’ve made it our mission to serve our Sonoma County patients with the highest level of expertise and the latest assistive listening technology.

Connect you to the things you love
Prescription Hearing Aid
Audiology Associates 35+ years in business
Connect you to the things you love

For 40 Years, Audiology Associates has been serving Sonoma County, CA patients from The Heart.

How can we serve you today?

We’re dedicated to providing the most effective solution for your specific hearing care concern.

Prescription Hearing Aid

Prescription Hearing Aids

Whether you currently have Prescription Hearing Aids or are looking for a new pair, we ensure that your Prescription Hearing Aids fit you and your lifestyle.

Hearing Test

Thorough Hearing Test

If you are experiencing hearing loss or are considering Prescription Hearing Aids, a hearing test is the next step to finding a solution that works for you and your lifestyle.

Hearing Loss

Hearing Loss Solutions

If you believe you’re experiencing hearing loss, we’re here to help guide you. The first step is to identify what underlying factors are contributing to your particular issue.

  • Cognitive Screenings
  • Prescription Hearing Aid Evaluations
  • VEMP
  • Scheduled Maintenance

  • VNG Balance Evaluation
  • Prescription Hearing Aid Fitting
  • Hearing Protection
  • Custom Ear Plugs
  • Tinnitus Treatment
  • Phone Accessories
  • Bluetooth Prescription Hearing Aids
  • Rechargeable Prescription Hearing Aids

Meet your audiologist

Dr. Peter Marincovich

Since 1985 when I lost hearing in my left ear, I personally experienced the gaps in treatment options and necessary methodology to keep those affected by hearing loss connected. It has since been my focus to develop systems, processes, and methods, like THE MA5P METHODTM, to address the individual needs of my patients and create a solution that fits their lifestyle. If you are experiencing issues with your current Prescription Hearing Aid, I invite you to visit us to discuss ways to keep you connected to the things you love.

To health and staying connected,

Peter Marincovich Ph.D.

Peter J. Marincovich, Ph.D., CCC-A, Clinical Audiologist

Dr. Peter Marincovich
5 Stars

“They know what to do about your hearing.”

“This is the place to go if you want very knowledgeable, professional & friendly. They know what to do about your hearing. I am deaf on 1 side & almost deaf in the other. They made it where I can hear everything pretty well & no one can see the equipment I’m wearing.”

BB | Current Patient

Audiology Associates

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Let us take care of you, call now!

4.7 38+ Google reviews

Prescription Hearing Aids specifically for Your Ears

Here at Audiology Associates, we make recommendations for style and technology level based on your specific hearing configuration and lifestyle. Watch this short video to learn the differences between our Prescription Hearing Aid types & styles that we may recommend for you or your loved one.

Ready to discuss specific options? Schedule an appointment today!

Hearing Aid Brands
5 Stars

“I can highly recommend this business.”

“I have been a patient of their office for about 3 years. Dr. Marincovich & his staff are excellent & very professional. I got my 2nd pair today and they took the time to explain everything & test & fit my new devices perfectly. I can highly recommend this business.”

Angela | Current Patient

Think you need a Hearing Test?

Why is Pure-Tone Audiometry A Common Hearing Test?

Before a treatment plan is created, a hearing test will be conducted to determine your specific needs.

You will then be brought into one of our sound booths and set up with a pair of headphones or inserts. Each of the booths have a built-in microphone that will allow you to communicate with your provider at any point. Your provider will be just outside the booth, giving you instructions through your headphones for each assessment. You will be asked to raise your hand in response to various beeps and repeat back words. 

Afterward, we will assess the movement of your eardrum, middle ear function, and inner ear hair cells using another piece of equipment. These assessments work a lot like sonar, in that a signal gets sent out and your auditory system sends a signal back. You won’t be required to respond for this part, so feel free to relax- you’ve earned it.

Lastly, depending on your original concerns and assessment results, you may be asked to take a Cognivue assessment. Using a rotating dial, you will play a series of games that look at the different ways sound is being processed in your brain. This information not only allows the provider to fine-tune their treatment recommendations but also helps us to figure out what other factors might be contributing to your communication concerns.

It’s important to remember that there is no “passing” or “failing” your functional hearing assessment. Rather, we are gathering information that will help us to better understand your individual auditory system and come up with a treatment plan together. 

5 Stars

“I was surprised with the quick results.”

“My first visit ever to this office after I picked them blind from google search. Office staff are very bubbly and pleasant to engage. I was surprised with the quick results. Plan to keep this office as my future go-to needs. Nice office too!”

Rama | Current Patient

Are you experiencing Hearing Loss?

The next step begins with a thorough hearing loss evaluation in our office. Before considering your treatment options, we need to determine the specific causes of your hearing loss. After a series of questions, we may conduct any of the following hearing evaluations.

It is estimated that as many as 40% of people over 50 experience some hearing loss. Not all types of hearing loss are permanent, but age-related is rarely temporary. At first, it becomes more difficult to hear faint or distant sounds; then, at some point, they begin to have difficulty understanding speech. Words are faint or garbled.

When someone realizes they do not hear with the acuity and volume they once did, they should take a basic hearing test, also known as an ear function evaluation, as a first step. To do this, call the hearing professionals at Audiology Associates.

In nearly every case of hearing loss, from juveniles to elderly people, we recommend a hearing test. This is the most comprehensive and accurate way to diagnose your ability to hear all kinds of sounds at various volume levels. It is noninvasive and takes anywhere from 30 minutes to one hour.

Each individual’s ear is unique and no two ears are alike. This is why we have invested in advanced training and technology that allows us to ensure you are experiencing the complete range of sounds to the fullest benefit your hearing technology can provide.

We believe our job is to match your personal sound expectations to your customized hearing technology. Size, shape, firmness, and past ear problems can make significant differences in the way you perceive sound. Factory specifications for hearing devices are based on the average ear, which is a great baseline starting point, but may not be suitable or relevant to your individual ear.

What makes us unique is we use tools like Real Ear Aided Testing and our training to create an individualized, prescriptive fit. Our focus on the person and each patient is individual and the right adaptive process is Unique to us, you, and our prescriptive approach. Real Ear Aided Testing allows us to significantly improve your personal hearing experiences. We are committed to each person we serve in the delivery of better hearing, one person, one hearing solution at a time!

Auditory processing is the term used to describe how your brain recognizes and interprets sounds. It is when this process, despite normal hearing acuity, is somehow disrupted that a disorder is present. An auditory processing disorder (APD) affects the brain’s ability to process or interpret auditory information correctly.

After other issues, such as hearing loss, developmental or behavioral disorders have been ruled out, an auditory processing evaluation can be done to determine if a person has an auditory processing disorder. This comprehensive testing is used to evaluate if the brain is having difficulty processing auditory signals.

Being able to hear and recognize sounds properly is important for speech and language development, social development and learning. It’s important that individuals, especially children, be evaluated as soon as they show signs of a possible auditory processing issue.

Vertigo, dizziness, and balance problems can be life-altering. For many people, it can affect their ability to do even the simplest daily tasks. If you are experiencing vertigo or balance issues, your doctor may want to refer you for a videonystagmography (VNG) balance evaluation.

A VNG is a series of tests that evaluate the health of your vestibular (balance portion of inner ear) and your central motor function. VNG testing can help to uncover the root cause of your vertigo, dizziness or balance issues, and allows your doctor or hearing specialist to treat it appropriately and effectively.

Cognitive Screenings evaluates three cognitive domains: memory, visuospatial and executive function and measures two-speed performance parameters: reaction time and speed processing. These domains and parameters are key to overall performance at any age. The results of the cognitive screening aid in providing a comprehensive management strategy for hearing loss. After completing the self-administered, 5-minute cognitive test, a simple 1-page report is immediately generated.

Ready to get started?

Schedule Your Appointment Today

Schedule Your Appointment


Audiology Associates
1111 Sonoma Avenue, #316,
Santa Rosa, CA 95405


Monday: 8AM – 12PM // 1PM – 5PM
Tuesday: 8AM – 12PM // 1PM – 5PM
Wednesday: 8AM – 12PM // 1PM – 5PM
Thursday: 8AM – 12PM // 1PM – 5PM
Friday: 8AM – 12PM // 1PM – 5PM

Closed on weekends


1111 Sonoma Ave. STE 316, Santa Rosa, CA. 95404