Published On: August 3, 2023By

Cognitive DeclineConsumers contending with a barrage of advertising normally analyze decisions about which products to purchase and why. Given perceived needs or wants, decision-making criteria might include:

• Overall functionality • Features and benefits • Known costs

For instance, with essential cars and computers, we expect them to run properly without nuisance or complications. In contrast, when, at just the wrong times, our car doesn’t start or computer glitches arise, how does it feel? The “if it’s not broke, don’t fix it” mantra quickly turns troublesome.

Car and Computer
When frequently used consumer products are not functioning reliably or broken, problem solving mindsets pivot to fixing. Shall we call AAA for a jump start or tech support? The point is, beyond normal wear and tear, if performance expectations are unmet, we react promptly.

By analogy, aging healthcare consumers should make well-informed decisions with respect to optimal quality of life goals. Sensibly, with our …

Eyes, we aim to see best, often described as 20/20 vision. When aging leads to a cloudy lens, blurred vision may indicate mild visual impairment. To prevent further loss of sight, cataract surgery is a common and highly effective surgical procedure. The cloudy lens is removed, a clear one with personalized prescription implanted and beyond initial healing process, one sees better for years.

Ears, we aim to hear best, every waking moment. When presbycusis, mildly impaired hearing that gradually occurs with aging is evident, auditory stimulus may become less clear, causing challenges with daily communication, especially in noisy listening situations. With personalized prescriptions and expert fitting, advanced hearing aids can prevent further hearing loss, empowering us to experience precious sounds. Taking care of ears adds life to years.

While Ears Collect auditory stimulus, Brains Connect, with the tiny cochlea processing sound waves into electrical impulses our auditory nerve transmits for the brain’s interpretation as recognizable sounds. Hearing acuity is systematically influenced by Cognitive Abilities including skills related to perception, learning, memory, understanding, awareness, reasoning, judgment, intuition, and language. Functionally, it is our brain that hears, not our ears.

Brain – Auditory Pathways

Do you know what ...

... you have 86 billion of?


... neurons are? 

Information messengers within brain and nervous system.

... synapses are? 

Trillions of connection points where brain activity occurs.

... sensory organs eyes and ears must share? 

Brain processing resources.

Throughout the aging process, our brain changes and having discussed aspects of mild visual or hearing impairments, Mild Cognitive Impairment or MCI, may be indicated by a gradually increasing difficulty with everyday activities such as:

  • Remembering names, words, or appointments
  • Losing train of thought in conversations
  • Struggling with decision-making or task completion
  • Wayfinding difficulty in familiar surroundings
  • Feeling anxiety, irritability, and frustration

While overall cognitive function may be within ordinary range, family and friends may begin noticing signs and symptoms requiring careful evaluation. Timely responses are crucial, as MCI is frequently a phase between reduced cognitive function normally expected with aging and precursor of more extensive dementia-related symptoms. Recognizing the difficulty in predicting the potential progression in Cognitive Decline for an individual, there is extensive research on how improved auditory stimulation can positively impact brain function.

While we take your hearing care seriously, a little laughter goes a long way.

Good Humor, Healthy Hearing

Mild Cognitive Decline

... auditory deprivation is.

Lack of consistent sound stimuli and risk of nerve atrophy.

... cognitive load is.

The limited amount of information short-term memory can hold at one time. 

... is vital about brain connections’ quantity and quality. 

Help improve cognitive function.

... neuroplasticity is. 

The brain’s ability to form and reorganize neural resources.

When your brain is deprived of consistent sound stimuli, there is risk of nerve atrophy with the notion of “use it or lose it” coming to mind. Like daily exercise, optimum hearing acuity helps make healthy connections, not just with those in your circle of life, but within your brain. Consider your ears and brain a Dynamic Duo, staying intently focused on change for the better.

Our Patients Say It Best

“Nice and comfortable atmosphere when you walk in. The owner and doctors are nice and treat you with respect.”

— Darla F.

As Seen in the North Bay Business Journal

Dr. Peter Marincovich

Meet Our Doctor

Since 1985 when I lost hearing in my left ear, I personally experienced the gaps in treatment options and necessary methodology to keep those affected by hearing loss connected. It has since been my focus to develop systems, processes, and methods, like THE MA5P METHODTM, to address the individual needs of my patients and create a solution that fits their lifestyle. If you are experiencing issues with your current Prescription Hearing Aid, I invite you to visit us to discuss ways to keep you connected to the things you love.

To health and staying connected,

Dr. Peter Marincoivch